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Tired of manually ad optimizing to test which ads work best for you. Pubmatic may be your answer. I ran across Pubmatic a few weeks ago and I have had it in my list to write about for sometime. Pubmatic sits between you and your ad networks and helps you run different ad networks and determines which ads will pay you the highest CPC rate, along with determining the best color schemes for your ad units. No more headache determining all this information your self and testing different ad networks now you can do it all with one service. Pubmatic claims that it can increase users revenue by 30% to 150%. The best part its free.

How it works:
The first step is to sign-up for an account, after that you want to ad your Ad Network information for each Network you are apart of or it even gives you the option to sign up for other networks it you are not a part of them. Next create your Pubmatic Ad Tags for each code you will be placing on your site and the Ad Networks to run in that space and the ads size, placement and colors. For color you can choose to have Pubmatic determine the best color for your site.

After your ads are set, Pubmatic will hold a auction and determine which Ad Network will pay you the most for your ad spaces and then your ad will be ran. The whole process seems complicated to me but is determined by algorithms to benefit to you and make sure you are receiving the best revenue for your site.

Determining Ad Colors:
If you select the option to have Pubmatic select and optimize the colors for your ads and determine which colors work better for your site they may look kind of ugly at first but after Pubmatic determines what colors work best during this trial period of about 50,000 impressions it will start run the color options that preform the best on your site. So you will likely notice that with every impression the ad changes to a different color scheme.

What Ad Networks are Supported:
Google AdSense, Yahoo Publisher Network, Microsoft ContentAds, ValueClick, Tribal Fusioin, Komli, Blue Lithium, Burst Media, Advertising.com and Casale Media. They also support many other ad networks. Pubmatic also supports different revenue models: CPM, CPC and CPA.

Reports:
With Pubmatic there is no need to even log in to all of your Ad networks to determine your impressions or clicks for the day. Everything is within your login and Pubmatic. They also have a widget that runs off of the Yahoo Widget Engine that offers real-time stats across your networks.

Here is a video from Pubmatic to give you a more detailed account:

Pubmatic is free and only takes 10 minutes to sign up and get started. It sounds like a great idea and I hope to implement this service and give it a test run to see how well it plays out.

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Tags: ads, optimizing, pubmatic