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I recently decided the other day to give the StumbleUpon Advertising a small go to see how well it would work. I only did $10 with only spending $2 so that’s 40 visitors a day. StumbleUpon advertising is a bit different from other ad networks like Adwords. There is no need to create and ad, you simply just add the site or page you would like to direct your traffic and then the category, gender, location and age range of the people you want to see your site, so its basically target marketing/advertising.

How it Works
It’s pretty basic to get started and only takes around 24 hours to get your campaign approved then you can add you funds and select how much you would like to spend per day. The cost is $0.05 per visitor that visits your site. And you can pay though Paypal or Credit Card.

Once you have your campaign running visitors then see your site while using the StumbleUpon toolbar when they are stumbling though sites that are geared towards your set categories and there interest. They they can either give your site a thumbs up or down or just stumble to the next site. I’m not to sure that the voting is actually displayed though the regular stumble page for your site as I have not seen any new stumblers on the site but they show up in the campaign feedback.

Is it worth it?
I did not see what I really expected, but I did only try it with $10 so it’s hard to really say. I think it’s a great idea and could bring in a lot of organic stumbled traffic. Kinda disappionted to see it doesn’t see to work with the regular StumbleUpon stumbles when someone give you a thumbs up, as that would definitely generate a lot more traffic. Which might be a good thing if you get few dislikes which seems to happen to. I set the campaign for my main page. After reading a few tips it looks like the best thing to do is to set it for a single post, so I may have to do that the next go around and see if it works differently.

Testing other options
The best thing to do is try and test different ways to see if this will work better or more effectively, and trying different pages to see how they work compared to other pages. There is also the possibility of users just surfing though StumbleUpon and quickly by-passing your site so your out a few cents. Probably making your site as appealing as possible or make sure to have your campaign on your best post may catch more peoples attention and draw in a few extra readers.

In Conclusion
400 visitors for $10 is not to bad and its not to good either, but you could pay a lot more with other networks. and if you look at it 1000 visitors will cost you $50. It seems a bit high when you think in a bigger price range. If its worth it our not, I can’t say with such a quick run, but some traffic is always better than none. Problogger has a great little article on things you should and shouldn’t do when running a StumbleUpon campaign with some other good tips. You might want to check it out and read his opinion also.

Sign up and start a campaign. 

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Tags: ad, advertising, campaign, stumbleupon